What is Social Media and What Do We Do with It?

Wikipedia defines Social Media as, “The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

SafetyNet, a social media monitoring service, monitors online conversations about your company, brand, and reputation.

Consumers have a voice like never before, and companies are realizing that online consumer conversations hold enormous influence in shaping the opinions of other consumers and influence their brand loyalties and purchase decisions.

SafetyNet will collect information about what your customers are saying and provide you with comprehensive reports on a weekly basis. There are many packages available. Learn more about social media monitoring pricing and packages.
 

Why Monitor Social Media? 

Social media is becoming increasingly prominent as a means of communication. It used to be that a person who had a negative experience with a business might tell ten others; however, with the ease of social media, that same person can tell thousands of that negative experience in a matter of moments. Studies have shown that consumers are turning to the Internet more for reviews and opinions of products and services, which greatly influence purchasing decisions; social media outlets are no exception.

In fact, social media is becoming so prominent that an online search for a company may turn up consumer feedback sites before the company's own website. First impressions can make or break a company - if you're not aware of what is out there, your business could be hurting without you knowing why.

Why use a third-party source to monitor social media?

Social media monitoring can be time consuming, especially for larger companies. Additionally, the information you gather can be overwhelming and you're not sure how to react to it, if at all, or how to analyze the information you are collecting. Ann Michaels & Associates launched the SafteyNet service with companies' needs in mind - we know that companies are strapped for time, but need to be in touch with social media. Our service can help you with the following:

1. Quickly gather information from all social media outlets on the Internet on a consistent basis
2. Notify key company members of negative information and assist with a response plan of action
3. Analyze trends and patterns of the data collected through social media
4. Assist companies in further investigation through mystery shopping - we will work with you to create an "action threshhold" that will alert us to conduct immediate mystery shops at specific locations to further investigate negative concerns or issues raised by consumers.